Legal
Privacy Policy
Last updated: 23 September 2026
This Privacy Policy explains how Merit Path Education (“we”, “us”, “our”, or “Company”), collects, uses, stores, processes, and protects personal information when you visit or use our website https://meritpatheducation.com, submit an enquiry, book a consultation, communicate with us, or use any of our engineering college admission counselling and related services (collectively, the “Services”).
We understand that choosing an engineering college is an important decision for students and their families. We are committed to handling the information shared with us responsibly and transparently.
By accessing or using our Website or Services, you acknowledge that you have read and understood this Privacy Policy.
If you do not agree with this Privacy Policy, please do not use our Website or provide your personal information to us.
1. About Us
Merit Path Education is an engineering college admissions consultancy providing guidance to students and parents regarding B.Tech and other engineering education opportunities.
Our Services may include:
- Engineering college shortlisting
- Course and branch guidance
- Admission process guidance
- Entrance examination and admission route guidance
- Application and documentation guidance
- Personalised counselling
- College and course comparisons
- Admission timeline guidance
- Other education counselling and support services offered by us from time to time
For questions relating to this Privacy Policy or your personal information, you may contact us at:
- Email:
- ask@meritpath.com
- Address:
- B-158, B Block Road, Sector-63, Noida, Gautam Buddha Nagar - 201301, Uttar Pradesh
2. Information We Collect
We collect information that you voluntarily provide to us, information generated when you use our Website, and, where applicable, information received from third parties.
We aim to collect information that is reasonably necessary for providing our Services and communicating with you.
2.1 Information You Provide Directly
Depending on how you interact with us, we may collect:
A. Student Information
This may include:
- Full name
- Date of birth or age
- Gender, where voluntarily provided
- Mobile number
- Email address
- Current class/year of study
- School/educational institution
- Academic stream, such as PCM or PCMB
- Academic marks, percentages, grades or scores
- Entrance examination information
- JEE or other relevant examination information
- Engineering interests
- Preferred branches/specialisations
- Preferred colleges or universities
- Preferred locations
- Admission preferences
- Budget or fee-related preferences
- Information relating to educational goals and plans
- Information shared during counselling sessions
- Other information necessary to understand the student's admission requirements
B. Parent or Guardian Information
Where a parent or guardian interacts with us, we may collect:
- Parent/guardian name
- Relationship with the student
- Mobile number
- Email address
- City/location
- Preferred communication method
- Information about the student's admission requirements
- Budget or fee-related preferences
- Information voluntarily shared during counselling
C. Enquiry and Consultation Information
When you submit an enquiry, request a consultation, fill out a form, contact us through WhatsApp, email, phone, social media or other channels, we may collect:
- Contact details
- Responses to qualification questions
- Preferred colleges
- Preferred engineering branches
- Admission timeline
- Counselling requirements
- Questions and concerns
- Communication history
- Information voluntarily provided during conversations
D. Documents and Academic Information
If required for our Services and voluntarily provided by you, we may collect documents or information such as:
- Mark sheets
- Entrance examination scorecards
- Rank information
- School/college documents
- Application-related documents
- Certificates
- Identification documents where necessary
- Other documents relevant to admission counselling
We request you not to provide documents containing information that is not necessary for the particular service unless specifically requested.
3. Information Collected Automatically
When you visit or interact with our Website, certain information may be collected automatically. This may include:
- IP address
- Browser type
- Device type
- Operating system
- Approximate location derived from technical information
- Website pages visited
- Date and time of visits
- Referring pages
- Time spent on pages
- Links or buttons interacted with
- Website interaction data
- Technical and diagnostic information
- Cookies and similar technologies
- Information about how you interact with our advertisements or campaigns
This information may be used to understand Website performance, improve user experience, measure advertising effectiveness, maintain security, and analyse Website usage.
4. Information Received From Third Parties
We may receive information from third parties where permitted by applicable law. Such sources may include:
- Advertising platforms
- Lead-generation platforms
- Analytics providers
- Website and technology providers
- Referral partners
- Educational institutions
- Event or webinar registration platforms
- Social media platforms
- Marketing partners
- Service providers assisting us with our operations
For example, if you submit an enquiry through an advertisement or third-party platform, certain information may be shared with us so that we can respond to your enquiry.
We may also receive information relating to the effectiveness of marketing campaigns, such as whether an advertisement resulted in an enquiry or consultation.
5. How We Use Your Information
We may use personal information for the following purposes.
5.1 Providing Our Services
We may use your information to:
- Understand your engineering admission requirements
- Provide personalised counselling
- Help identify suitable engineering colleges
- Help compare courses and branches
- Provide admission-related information
- Assist with applications and admission processes
- Respond to enquiries
- Schedule consultations
- Provide requested support
- Communicate important admission-related information
5.2 Personalisation
We may use information provided by you to understand your academic profile, preferences and requirements so that the information and guidance we provide is more relevant to you.
5.3 Communication
We may contact you through:
- Phone calls
- SMS
- Other messaging platforms
- Other communication methods that you provide or use to interact with us
We may contact you regarding:
- Your enquiry
- Consultation requests
- Admission deadlines
- Application updates
- Counselling sessions
- Requested information
- Service-related communications
- Other information relevant to your enquiry
5.4 Marketing and Promotional Communication
Where permitted by applicable law and subject to your choices, we may use your contact information to communicate:
- Educational updates
- Engineering admission updates
- College-related information
- Events and webinars
- Counselling opportunities
- Services and offerings
- Relevant educational content
- Promotional communications
You may request that we stop sending promotional communications at any time.
5.5 Website Improvement
We may analyse Website usage and interactions to:
- Improve our Website
- Improve navigation
- Improve content
- Understand user requirements
- Identify technical issues
- Improve our Services
- Develop new features or services
5.6 Analytics and Advertising
We may use analytics and advertising technologies to understand how users discover and interact with our Website and advertisements. This may include measuring:
- Website visits
- Enquiries
- Form submissions
- Consultation requests
- Advertisement performance
- Campaign performance
- Conversion activity
Where applicable, advertising platforms may process information in accordance with their own privacy policies.
5.7 Security and Fraud Prevention
We may process information to:
- Protect our Website
- Detect suspicious activity
- Prevent fraud
- Investigate misuse
- Protect our users
- Protect our systems and infrastructure
- Maintain the security of our Services
5.8 Legal and Regulatory Compliance
We may process and retain information where necessary to:
- Comply with applicable laws
- Respond to lawful requests
- Comply with court orders
- Protect legal rights
- Resolve disputes
- Establish or defend legal claims
- Prevent illegal activity
6. Legal Basis for Processing
Depending on the circumstances and applicable law, we may process personal information:
- With your consent
- To provide a service requested by you
- To respond to your enquiry
- To take steps requested by you before providing a service
- To comply with legal obligations
- For legitimate operational purposes where permitted by applicable law
- To protect our Website, users and business from fraud or security threats
Where consent is the applicable basis for processing, you may withdraw your consent subject to applicable law and the consequences of such withdrawal.
The Digital Personal Data Protection Act, 2023 provides that consent should be free, specific, informed, unconditional and unambiguous, and provides for withdrawal of consent where consent is the basis of processing.
8. Third-Party Services and Technologies
We may use third-party technology and service providers to operate and improve our Website and Services. These may include providers for:
- Website hosting
- CRM
- Lead management
- Analytics
- Advertising
- Communication
- SMS
- WhatsApp or messaging
- Payment processing
- Scheduling
- Customer support
- Security
- Cloud storage
- Website performance
Such third parties may process information on our behalf where necessary to provide their services.
We seek to work with service providers that maintain reasonable security and privacy practices appropriate to the nature of the information being processed.
Third-party providers may have their own privacy policies and terms, which may apply to their processing of information.
9. Disclosure of Information
We do not sell your personal information as a standalone commercial product.
We may disclose or share information where reasonably necessary for the purposes described in this Privacy Policy. This may include sharing information with:
A. Employees and Consultants
Information may be accessed by authorised employees, counsellors, consultants and representatives who require it to provide our Services.
B. Service Providers
We may share information with trusted service providers who assist us with:
- Technology
- CRM
- Website operations
- Analytics
- Communication
- Marketing
- Advertising
- Customer support
- Data storage
- Security
- Payment processing
C. Educational Institutions
Where relevant to the Services and permitted by applicable law, information may be shared with colleges, universities or educational institutions for admission-related purposes, counselling or application assistance.
We will generally seek appropriate permission or rely on an applicable lawful basis where such sharing involves personal information.
D. Legal and Regulatory Authorities
We may disclose information where required by:
- Law
- Court order
- Government authority
- Regulatory requirement
- Law enforcement request
E. Business Transfers
If our business undergoes a merger, acquisition, restructuring, sale of assets or similar transaction, personal information may be transferred as part of that transaction, subject to applicable law.
10. Information Relating to Minors
Our Services may involve students who are below the age of 18.
Where we process personal data relating to a child, we will seek to comply with applicable legal requirements concerning children's personal data, including requirements relating to parental or lawful guardian consent where applicable.
We encourage parents or lawful guardians to participate in the admission counselling process when the student is a minor.
We do not intentionally seek to collect information from children for purposes unrelated to providing or supporting educational admission services.
We will not knowingly undertake processing of children's personal data in a manner prohibited by applicable law.
The Digital Personal Data Protection Act, 2023 contains specific provisions concerning processing of children's personal data, including requirements relating to verifiable parental consent and restrictions on tracking, behavioural monitoring and targeted advertising directed at children, subject to the law and applicable exemptions.
If you believe that a child has provided personal information to us without appropriate parental or guardian involvement, please contact us using the details provided below.
11. Parent and Guardian Information
Where a parent or guardian provides information on behalf of a student, the parent or guardian is responsible for ensuring that the information provided is accurate and that they are authorised to provide such information.
Where required by law, we may request additional information to verify parental or guardian authority.
12. Accuracy of Information
We rely on the information provided by users. You should ensure that the information submitted to us is accurate, complete and up to date.
If you discover that any information provided by you is incorrect or outdated, you may contact us to request an update or correction, subject to applicable law.
We are not responsible for decisions or consequences arising from inaccurate information supplied by a user.
13. Data Retention
We retain personal information only for as long as reasonably necessary for the purposes for which it was collected, unless a longer retention period is required or permitted by applicable law.
The period for which information is retained may depend on:
- The nature of the information
- The purpose for which it was collected
- Whether the user continues to use our Services
- Legal and regulatory requirements
- Accounting and tax requirements
- Dispute resolution requirements
- Security and fraud prevention requirements
When personal information is no longer required and there is no legal or legitimate reason to retain it, we may delete, anonymise or otherwise securely dispose of it.
The DPDP Act provides for erasure when the specified purpose is no longer being served, subject to situations where retention is required by law.
14. Data Security
We take reasonable technical and organisational measures designed to protect personal information against:
- Unauthorised access
- Accidental loss
- Misuse
- Unauthorised disclosure
- Alteration
- Destruction
Depending on the nature of the information and our operational requirements, security measures may include:
- Access controls
- Password protection
- Role-based access
- Secure technology infrastructure
- Data backups
- Monitoring
- Authentication controls
- Vendor controls
- Internal security procedures
However, no method of transmission over the Internet or method of electronic storage can be guaranteed to be completely secure.
Accordingly, while we take reasonable precautions, we cannot guarantee absolute security of information transmitted to or stored by us.
15. Your Rights and Choices
Subject to applicable law, you may have rights relating to your personal information, including the ability to:
- Request information about the processing of your personal data
- Request correction of inaccurate information
- Request deletion or erasure where applicable
- Withdraw consent where consent is the basis of processing
- Request information about how your data is being used
- Request assistance in exercising applicable data protection rights
You may exercise applicable rights by contacting us using the details provided in the “Contact Us” section.
We may need to verify your identity before processing certain requests.
Certain requests may be subject to legal, contractual or other applicable limitations.
16. Withdrawal of Consent
Where we process your personal information based on consent, you may withdraw that consent by contacting us.
Withdrawal of consent will not affect the lawfulness of processing carried out before the withdrawal.
Withdrawal may also affect our ability to provide certain Services where the information is necessary for those Services.
Where required by applicable law, we will cease processing the relevant personal information after withdrawal, except where continued processing is legally permitted or required.
17. Marketing Communications
We may send promotional communications regarding our Services or relevant engineering education information where permitted by applicable law.
You may opt out of promotional communications by:
- Using the unsubscribe mechanism provided in an email
- Replying to a communication requesting removal
- Contacting us directly
- Using any other opt-out mechanism we make available
Please note that even after opting out of promotional communication, we may continue sending essential service-related communications, such as consultation confirmations, application-related information, security notices or other administrative messages.
18. Telephone, WhatsApp and Other Communications
If you provide your mobile number and submit an enquiry or request information from us, we may contact you regarding your enquiry or requested Services.
Depending on the communication channel you use, your communications may also be subject to the privacy policies and terms of that third-party platform.
We may maintain records of communications where reasonably necessary for:
- Customer support
- Service delivery
- Quality assurance
- Training
- Dispute resolution
- Compliance
- Security
Where calls are recorded, where applicable, we will provide appropriate notice where required by law.
19. Third-Party Websites
Our Website or communications may contain links to third-party websites, including college websites, examination portals, payment platforms, social media platforms or other educational resources.
We do not control these third-party websites.
Once you leave our Website, the third party's privacy policy and terms may apply.
We recommend reviewing the privacy policy of any third-party website before submitting personal information.
We are not responsible for the privacy practices, security or content of third-party websites.
21. Advertising and Remarketing
We may use online advertising and remarketing technologies to promote our Services.
These technologies may allow us to understand whether users have interacted with our advertisements or Website.
Depending on the platform and applicable settings, advertising providers may use cookies, pixels or similar technologies to deliver or measure advertising.
You may be able to control certain advertising preferences through the relevant advertising platform or your device/browser settings.
We do not control the independent privacy practices of advertising platforms.
22. International Data Transfers
Some of our technology, hosting, analytics, communication or service providers may operate from locations outside India.
Where personal information is processed or transferred outside India, we will take steps required under applicable law and contractual arrangements to ensure that such processing is carried out appropriately.
The availability and requirements relating to cross-border transfers may change based on applicable law and government notifications.
23. Data Breaches and Security Incidents
In the event of a security incident involving personal information, we will take reasonable steps to investigate, contain and mitigate the incident.
Where required by applicable law, we may notify affected individuals and/or relevant authorities in the manner and within the timelines prescribed by law.
24. Confidentiality of Counselling Information
Information shared with our counsellors regarding a student's academic profile, preferences, aspirations, college choices or admission concerns may be used to provide the Services.
We will handle such information with reasonable care and will not intentionally disclose it outside the purposes described in this Privacy Policy except where:
- You have authorised the disclosure;
- The disclosure is necessary to provide the requested Service;
- The disclosure is required by law; or
- The disclosure is otherwise permitted under applicable law.
25. Changes to This Privacy Policy
We may update this Privacy Policy from time to time. Changes may be made to reflect:
- Changes in our Services
- Changes in technology
- Changes in our business practices
- Changes in applicable law
- Regulatory requirements
- Security considerations
The updated Privacy Policy will be published on this page with a revised “Last Updated” date.
We encourage you to periodically review this page.
Where required by applicable law, we will provide additional notice or obtain consent for material changes.
26. Governing Law
This Privacy Policy shall be governed by and interpreted in accordance with the laws of India.
Subject to applicable law, disputes relating to this Privacy Policy shall be subject to the jurisdiction of the courts located in Noida, Uttar Pradesh, India.
27. Grievance Redressal
If you have any concern, complaint, question or request relating to the collection or processing of your personal information, you may contact us.
Grievance Officer / Data Protection Contact
- Email:
- ask@meritpath.com
- Address:
- B-158, B Block Road, Sector-63, Noida, Gautam Buddha Nagar - 201301, Uttar Pradesh
We will review and respond to your request within the timeframe required under applicable law.
28. Contact Us
If you have questions about this Privacy Policy or how we process personal information, please contact:
Merit Path Education
- Website:
- meritpatheducation.com
- Email:
- ask@meritpath.com
- Address:
- B-158, B Block Road, Sector-63, Noida, Gautam Buddha Nagar - 201301, Uttar Pradesh
29. Acknowledgement
By using our Website or submitting an enquiry to us, you acknowledge that you have had an opportunity to review this Privacy Policy.
Where applicable law requires specific consent for the processing of personal information, we will obtain such consent through appropriate mechanisms.